Identify distinct customer groups based on demographics, purchasing behavior, and preferences.
Tailor marketing campaigns to specific customer segments, increasing relevance and conversion rates.
Calculate the long-term value of customers, enabling targeted retention strategies.
Forecast future trends, such as popular jewellery styles or economic conditions, allowing jewellers to make proactive decisions.
Suggest products based on individual customer preferences, enhancing the shopping experience.
Implementing a loyalty program based on customer purchase history can incentivise repeat business and gather valuable data on customer preferences.
Don't Be A Blockbuster
In A Netflix World.