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We are a global software platform dedicated to curating digital solutions that empower leading jewellers in their digital transformation journey.
(Company)
From a UK Birmingham-based startup to global software platform.
Our journey began with a single client in the jewellery industry. The task, at first glance, seemed straightforward: develop an industry-leading e-commerce website. However, after initial research, we realised that while we could build a great site, the products wouldn't be a good fit for generic platforms like Shopify or WooCommerce. This realisation sparked a new path for us – to create a dedicated platform specifically tailored to the diverse niches within the jewellery industry.
Having garnered multiple design awards for best jewellery websites across both design and jewellery communitiys, we charted a course to spearhead digital innovation within the jewellery sector. Our platform's capabilities transcended its initial focus as the best e-commerce solution, evolving into an all-in-one powerhouse that simplifies day to day jewellery brand management, with every customer and team member connected through one hub.
By uniting our passion for brand strategy, design, and software, we transform jewellery brands into dynamic experiences at the heart of digital culture. We go beyond great design, animation, building on brand platforms with our revolutionary back of house systems that create holistic brand ecosystem.
01.

A holistic brand

We run our brand on holistic inputs and decisions. Great ideas can come from anyone and we encourage thoughtful questions and perspectives.

02.

High-impact teams

We work with top software engineers, designers, brand strategists and beyond to create high-impact work. If you’re excited to be part of a growing platform and create a industry leading digital solution for your brand, we’re the place for you.

03.

A hybrid model

We’re a global platform and studio. Our team embraces a flexible model that allows remote work, with consideration to team meetings and deadlines.

Our mission is to bridge the gap between jewellers and the digital age by simplifying the transformation process. Through research and development, we create user-friendly tools that streamline the experience for both the jeweller brand and their consumers. By uniting complex digital solutions under a single, central hub, we foster a seamless journey for all involved. This, in turn, empowers jewellers with measurable data that allows them to adapt and thrive in today’s ever-evolving landscape.
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